Bojangles Field Exam Practice 2025 – Comprehensive Study Guide

Question: 1 / 400

What influence does seasonal menu change have on Bojangles' sales?

It typically leads to a decrease in customer visits

It creates excitement and encourages repeat visits

Seasonal menu changes at Bojangles play a significant role in enhancing customer engagement and boosting sales. By introducing limited-time offers or new seasonal items, the brand generates excitement among its customers, prompting them to visit more frequently to try these exclusive offerings. The novelty of seasonal items can create a sense of urgency, as customers may feel they need to act quickly to enjoy something that won’t be available for long. This strategy not only keeps the menu fresh and interesting but also encourages repeat visits as patrons are drawn back to experience the new flavors and limited-time promotions. Thus, the influence of seasonal menu changes is largely positive, fostering a dynamic customer relationship and enhancing overall sales performance.

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It complicates kitchen operations

It reduces overall menu variety

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